Category Strategy

5 ways to use Instagram Live for your social enterprise

A few years ago, if you fancied running a live video broadcast, you’d need a whopping budget that could absorb the camera equipment, a huge satellite truck parked up outside the office and catering for the sizeable crew required to…

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Going social: what defines a social enterprise?

So, you’ve got a big idea, and you’re fairly confident it has a social purpose. Fantastic! There’s just one niggling doubt; you’re not entirely sure if it is social. In your mind, you’ve defined the purpose of your venture and…

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How to train your brain for business success

It’s January, which usually heralds a collective desire to eat healthily and the inevitable flood of new gym memberships that are entirely well-meaning but ultimately doomed. However, the start of a new year also marks the perfect time to begin…

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